Blackberry. Research In Motion. BB Messenger. Professionalism. Blackberry has truly revolutionise the way people connect with each ither. Going back in time backberry was sysnonymous to corporate emails and professioanlism. But the whole new BB avatar is targeted the youthe segment, though the youth only use it for BB messenger or Facebook. The value or the utility has changed focus drastically. They have captured the market with variety of BB models, ranging from 10k to 28k. The new advertisement "Blackberry Boys" gives BB a new appeal and a new look. Forget those days when your dad used to connect with their clients or your boss used to access BB for emails. The new thing is BB messenger, Twitter and Facebook. The idea behind BB is that it is still the most user friendly phones for all corporates and now the youth. The integration of email and messengers(Yahoo,Gtalk and MSN) is just a click away. The new strategy of targeting youth and launching BB with different colors and making it a style statement is the new thing indeed. Think about it low cost phone producers Micromax, Lava, Intex or Videocon launched wannabe BB phones for the segment who is not ready to spend 10k yet they demand for BB look and features. The market for smartphones is interestingly. People who are not touch friendly would not go Android or Iphones. Nokia is Dead anyways and Symbian is the thing of past. So the only choice left is BB or the low cost phones. Nokia E series Tag themselves as corporate phone, but how user friendly it is and the Nokia owners agree with me on this it is difficult to access email and setup multiple accounts in the phone. Talking about BB messenger,it is the most productive thing for every BB user. Every BB user can connect with each other free of cost (data plan is mandatory which costs *299) and can share anything across geographical regions. It is the most eye catchy thing for every BB user. Connectivity providers such as Airtel and Vodafone have launched special plans only for BB users which does not limit only to postpaid users but prepaid users as well.
The Blackberry revolution is here to stay.
No comments:
Post a Comment